tag:blogger.com,1999:blog-5725388356189164448.post8472354725609037337..comments2012-09-22T02:08:25.332-05:00Comments on The Big Picture: Information = a pattern with consequencesPaul Bieganskihttp://www.blogger.com/profile/03939945151219709715noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5725388356189164448.post-69054809689254370892012-09-22T02:08:25.332-05:002012-09-22T02:08:25.332-05:00Logos. Not ethos or pathos, but logos. Most people...Logos. Not ethos or pathos, but logos. Most people are logos-resistant, so you have to sugarcoat it with pathos and get alec baldwin to talk about it for ethos. Or you can just be honest and resonate on all three levels. <br /><br />PKD had a "laser beam from a satellite" metaphor for pure logos. We mortals must build our ethos and create media with pathos to communicate our logos; we can't just beam it at people. We must use containers.TinyVoxhttps://www.blogger.com/profile/14684722434307758482noreply@blogger.com